One of my assignments for the Marketing class I am currently taking involved finding a product with "cool" packaging. After searching and searching for an item, I came across this Fisher Price - Music Box Record Player. It may not have the "wow" factor I was looking for but I think it's pretty cool. The package itself is very retro, very simple. I love that Fisher Price is using muted red and black, not bright and bold like modern toy packaging. I feel this brings out the "classic" side of the product.